DIGITAL SIGNAGE / COPYWRITING / MOTION DESIGN / GRAPHIC DESIGN / PHOTOGRAPHY
Speculative bumper concepts inspired by Disney brand guidelines. Not affiliated with or created for The Walt Disney Company.
An exercise in referencing Disney culture to write compelling copy. Just for fun, with no expectations!
Role: Responsible for all aspects
Software: Illustrator, PHotoshop, After Effects
Deliverables: digital signage, copywriting
This quick project came to be because I couldn’t resist putting together a speculative safety campaign for digital signage. I’ve always been fascinated by bumpers and audiovisual identity, so I tried to create something that could go in-between existing safety videos, similar to a bumper that would play on a television network.
It felt like the perfect way to revisit some old photos I’d taken of the Festival of Fantasy, research Disney safety handbooks and guides, and experiment with copywriting.
GIF Gallery
References
Style Reference
HD Videos & Written Copy
They're opening up the gates!
Stay alert! Guide Guests safely during rope drop.
Up where they stay all day in the sun...
Stay hydrated. Stay healthy.
When will my life begin?
Look after yourself and each other. There is always a light at the end of the tunnel.
Change your fate.
In an emergency, stay calm.
Let your conscience be your guide...
If something doesn't look safe, stop and report it.
Put our service to the test!
Clean hands, clean surfaces, safe service.
No wings? No problem.
Personal Protective Equipment keeps you covered.
What's the big idea?
Safety is everyone's responsibility!