MOTION DESIGN / EDITING / 3D MODELING / BRANDING
Almo Corporation is one of the largest distributors in the United States of professional audio-visual technology, consumer electronics, and appliances, serving thousands of partners nationwide. As a Graphic Design Intern for the E-Commerce team, I created countless assets. These included white background images, enhanced images, spec sheets, and a whole lot more that is often overlooked by the average Amazon customer, but essential to the online shopping experience. That being said, a bulk of my internship was spent working on my capstone project: a 3D modeled and animated product video for a Keystone Inverter AC Unit.
Role: 3D Motion Designer / E-Commerce Graphic Design Intern
Software: Blender, After Effects, Premiere Pro, Illustrator
Deliverables: 3D Product Videos, Custom Vector Iconography, 3D Models
Stills
The process
1. Converted an existing CAD file of the AC unit into a production-ready, subdivided mesh.
2. Modeled the remote and plug entirely from scratch.
3. Created custom vector decals in Illustrator and applied them via UV mapping in Blender.
4. Textured the models using a mix of my own textures and BlenderKit assets.
5. Designed two environments, a room using BlenderKit assets, and a “void” from scratch.
6. Sourced and edited audio from Adobe Stock for both 60 and 30 second versions.
7. Created a viewport animatic using copy provided by the marketing team to guide direction.
8. Imported everything into After Effects to animate the copy and finalize timing.
9. Shared the animatic for review, and went through several rounds of revisions and cleanup to ensure it aligned with brand guidelines.
10. Rendered and presented the final version on my last day!
AC Unit Custom Vector Decals
Remote Decals
Temperature Decal
The most important thing during this project was ensuring product and brand accuracy, from remaking the decals (seen to to the left and above) to simulated lighting. When presenting the project, I discussed the general publics decreasing attention span and how vital it is that vendors don't fall behind in video marketing, and with the rise of 3D animated e-commerce advertisements, I knew my existing knowledge of 3D could help create something that would stand out in an over-saturated market.
Check out my animation live on Amazon, or view them below!
Product Videos
1 Minute
30 Seconds
